Press / Press / Rubio’s Coastal Grill Donates to WILDCOAST on Behalf of 40th Anniversary

Rubio’s Coastal Grill Donates to WILDCOAST on Behalf of 40th Anniversary

Celebrating their 40th anniversary, Rubio’s Coastal Grill, home of The Original Fish Taco®, is pleased to donate $54,846 to WILDCOAST, an organization working to conserve some of the world’s most significant coastal and marine ecosystems in the U.S. and Mexico. On January 25, guests celebrated the company’s 40th anniversary and Baja roots by enjoying a total of 55,400 Original Fish Tacos®  for 99¢, the original price when Rubio’s first opened their doors in 1983.

“We are thrilled to help raise awareness and donate to a very worthy cause near to our hearts ­- protecting the ocean and its ecosystem for future generations,” said Rubio’s Co-Founder Ralph Rubio. “Making this donation wouldn’t be possible without the generosity of Rubio’s guests, and we’re grateful for their ongoing support.”

Rubio’s is continuing their year-long celebration with a Fish Taco Battle, new menu items, rebranding in each of the Rubio’s restaurants, and an unwavering commitment to protect the ocean.

“Rubio’s gift will allow WILDCOAST to continue conserving our precious coastal and marine ecosystems,” saidWILDCOAST Director of Development Ann Wycoff. “As a fellow San Diegan, I personally know how passionate Rubio’s is about the importance of supporting initiatives that help preserve our healthy oceans. We are incredibly thankful for Rubio’s generosity.”


WILDCOAST is an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. Through the establishment and management of protected areas, the protection and restoration of blue carbon ecosystems, and partnering with local communities, WILDCOAST is currently helping to conserve more than 38.3 million acres of some of the most ecologically important coastline, ocean habitat, wetlands, islands, and wildlife-rich wilderness in the world.

About Rubio’s® Restaurants:

Rubio’s first opened in 1983 in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and hard seltzer beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. Rubio’s is headquartered in Carlsbad, Calif., has over 3,000 employees and currently operates nearly 160 restaurants.

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