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Love the Original? Try the remix.

New year, new taco. On January 4, something that has never happened at Rubio’s before will take place. In celebration of their 40th anniversary this year, Rubio’s culinary team is introducing a new take on The Original Fish Taco ®.

The new Baja Grilled Fish Taco launches in Rubio’s locations across California, Arizona and Nevada on January 4. Featuring grilled, wild-caught Mahi Mahi, the new Baja Grilled Fish Taco is topped with fresh-made guacamole, salsa fresca, cotija cheese, crisp cabbage and a new creamy Baja sauce, served on a warm stone-ground corn tortilla.

Also this month, every Rubio’s will hold a 40th Anniversary party on January 25. Rubio’s Rewards members can participate in a contest, both in-store and online, to win ’80s-inspired gear and free Rubio’s. Rewards members can earn entries for every visit the week of January 23, and 50 winners will receive a limited-edition Rubio’s Member jacket. 

Rubio’s guests can earn free drinks, desserts, tacos and entrées by joining Rubio’s Rewards. Members can sign up online or through the Rubio’s App, place an order and start earning points toward free food. Rubio’s offers take-out, express pick-up and delivery. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’sFacebook and Instagram.

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Rubio's Celebrates 40th Anniversary with 99¢ Fish Tacos