Fresh Press

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  • March 20, 2023

    Rubio’s Coastal Grill is announcing the top ten finalists in the first-ever battle for the next best fish taco. Last month, taco fans submitted their best, original and most delicious fish taco recipes for the chance to come to San Diego, win $1,000 and have their taco featured on Rubio’s

  • March 8, 2023

    Celebrating their 40th anniversary, Rubio’s Coastal Grill, home of The Original Fish Taco®, is pleased to donate $54,846 to WILDCOAST, an organization working to conserve some of the world’s most significant coastal and marine ecosystems in the U.S. and Mexico. On January 25, guests celebrated the company’s 40th anniversary and Baja roots by enjoying a total

  • February 14, 2023

    The home of The Original Fish Taco®, Rubio’s Coastal Grill, is celebrating their 40th anniversary by rebranding. The eatery’s new A Taste of Baja brand positioning captures Rubio’s craveworthy, Baja-inspired Mexican food, as well as the laid back, beachy Baja lifestyle. The new brand look combines creative inspiration from Rubio’s Baja roots with modern

  • February 6, 2023

    SAN DIEGO - Calling all fish taco lovers! Rubio’s Coastal Grill is holding their first-ever battle for the best fish taco. Taco fans, age 18 and over, from California, Arizona and Nevada, are encouraged to submit their best, original and most delicious fish taco recipes. Finalists will come to San Diego

  • January 17, 2023

    SAN DIEGO - When Rubio’s Coastal Grill, home of The Original Fish Taco®, turns 40 on Wednesday, January 25, California, Arizona and Nevada locations will celebrate the company’s Baja roots. The community is invited to enjoy throwback pricing, 99¢ Original Fish Tacos®, the launch of a new, “remixed” Fish Taco, ’80s-inspired

  • January 4, 2023

    New year, new taco. On January 4, something that has never happened at Rubio’s before will take place. In celebration of their 40th anniversary this year, Rubio’s culinary team is introducing a new take on The Original Fish Taco ®. The new Baja Grilled Fish Taco launches in Rubio’s locations across California, Arizona and

  • October 5, 2022

    Rubio’s® Coastal Grill is adding a new perk for taco fans, expanding Tuesday specials to include chicken tacos for $1.99 and steak tacos for $2.29. Guests in California, Arizona and Nevada can enjoy Rubio’s discounted offers every Tuesday, no coupon needed. The all-day discounts include: • The Original Fish Taco®™

  • August 24, 2022

    Rubio’s Coastal Grill is launching a new Rubio’s Rewards program, enabling guests to cash in points for free drinks, desserts, tacos and entrées. Designed to be simple and add value to every purchase, Rubio’s new Rewards program marks a change in structure since the program was first rolled out in


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Lauren Holzman


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