With Every Bite a Story
We believe that when food is prepared with delicious, quality ingredients, great experiences happen. It’s our mission to deliver that experience every time you walk through our doors.
In Our Kitchens Today
Rich, creamy Hass Avocados make up our handmade guacamole. Fresh produce arrives throughout the week from California’s Salinas Valley, when possible. Salsas are prepared in-house every day. Sustainable seafood and all natural chicken raised without antibiotics are found across our menu. And stone-ground corn tortillas made with simple ingredients like real white corn, water and lime warmly wrap it all together. But our commitment isn’t just about using great ingredients, it’s about the ones we refuse to use.
What's to Come?
As we look forward to the end of 2017, our goal is to remove artificial flavors and caramel coloring from our food1. But we’re not stopping there. We are also exploring flour tortillas made with even simpler ingredients.
Fresh coastal flavors come to life in our kitchens every day for you to enjoy and feel great about eating. We invite you to Rubio’s for an inspired take on coastal cuisine.
1 Except in some of our drinks and desserts
2 Except those naturally occurring in natural ingredients