Fish taco

Hand-Battered Fish

It was in San Felipe that Ralph Rubio first tried a fish taco. The crunchy batter he fell in love with was inspired by the traditions of Japanese fishermen who introduced tempura batter and woks to the coastal region in the 1800’s. The rest as they say, is deliciously crispy history.

Today, the sustainable Wild Alaska Pollock in The Original Fish Taco® is still hand-dipped in our signature beer batter and cooked to delicate perfection in our kitchens.