Rubio's #2 in Top 10 Most Climate Friendly Fast Food Chains
The fish taco specialist is one of the top chains in the world when it comes to sustainability. This is because nearly every option on its menu is already meeting, or close to meeting, goals when it comes to being climate-friendly.
Just about every seafood option on Rubio’s menu is certified as “Responsibly Managed” according to a third-party certification from the Food and Agriculture Organization (FAO), and the company displays as such on their website. This includes limited-time offerings like Langostino Lobster, an impressive feat. The only seafood to not be on that list is mahi mahi, and Rubio’s suppliers are working now to reach that certification.
Rubio’s also emphasizes local sourcing for its other ingredients, like tortillas, and even has plant-based options from Impossible Foods on its menu.
On top of its ingredient sourcing, Rubio’s also uses compostable and biodegradable takeout containers and napkins, meaning that its primary uses of packaging can go back into the earth and be reused. It also obtains third party certifications for its cups and paper menus to ensure they are recyclable as well, a huge plus.
Rubio’s gets close to the top for all of the remarkable efforts this chain is making, which are arguably the most of any restaurant empire on this list. Despite all of these efforts and transparency, however, there is one company that does more.
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Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and hard seltzer beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. It was also recently ranked as one of Fast Casual’s “Top 50 Movers and Shakers” as well as one of the top five most loved fast casual chains ranked by Foodable Labs and Digital CoCo. Rubio’s is headquartered in Carlsbad, Calif., and currently operates restaurants in California, Arizona and Nevada.