Rubio’s® Celebrates World Oceans Day With Free Reusable Tote Bag Giveaway
Encouraging Guests to Be a Friend of the Ocean and Help Reduce Plastic Waste
SAN DIEGO, CA – Rubio’s Restaurants, the brand that has counted the ocean as a source of inspiration since its founding more than 30 years ago, is continuing its efforts to be a friend of the ocean with its 7th annual World Oceans Day reusable tote bag giveaway. Beginning on June 8 (World Oceans Day) and running through June 9, Rubio's is inviting fans, friends and ocean enthusiasts to help reduce the amount of plastic that ends up in the ocean by visiting a Rubio’s Coastal Grill location to receive a complimentary, specially designed reusable tote bag.
Since its first official World Oceans Day celebration seven years ago, Rubio's has given away more than 90,000 free reusable tote bags. Reusable bags are a great alternative to plastic bags, which persist in the ocean for decades and endanger fish, turtles and other marine life. To get your complimentary World Oceans Day tote bag, simply download the coupon from https://www.rubios.com/coupons/world-oceans-day and bring it to any Rubio's Coastal Grill location June 8-9 (while supplies last).
“Since much of our menu includes seafood, we are passionate about helping educate the public about how important it is to maintain healthy marine ecosystems,” said Ralph Rubio, co-founder of Rubio’s Coastal Grill. “We are committed to supporting initiatives that help preserve our healthy oceans, and World Oceans Day is a great way for us to help raise awareness for clean water. We look forward to celebrating World Oceans Day and hope to see our guests in our restaurants on June 8-9.”
Rubio's works to be a friend to the ocean year-round with a majority of its seafood being sourced from sustainable fisheries, recycling plastic and glass bottles in restaurants whenever possible, and using eco-friendly plates and to-go containers. These efforts help reduce the amounts of trash that can end up on beaches and the coastline. The company also supports several ocean-focused causes throughout the year, including coastal cleanups, river cleanups and Rubio’s annual CoastFest event, which takes place this year on July 16, 2016.
Additionally, Rubio’s recently joined the Blue Business Council, a network of business partners who are actively engaged to protect California’s ocean, bays and rivers. California Coastkeeper Alliance and California Waterkeepers launched the Blue Business Council in 2014 based on the belief that a healthy ocean and coast and clean water is vital to California’s economy, public health, and way of life. Council membership is by invitation only, and Rubio’s is now a part of the network of nearly one hundred companies, including global brands such as Patagonia, REI, Clif Bar, Sierra Nevada Brewing Company, Paul Mitchell and more.
Rubio’s passion for creating delicious coastal cuisine began when the first Rubio’s opened in 1983. To date, Rubio’s has sold more than 200 million Original Fish Tacos® and uses sustainable seafood in nearly all of its seafood menu items. The brand continues to expand its menu with new, innovative recipes, ranging from Chimichurri Salmon Tacos and Burritos, and sustainable Grilled Gourmet Shrimp Tacos to a California Bowl made with wild Alaska Coho Salmon and a Chipotle Orange Salad with Wild Pacific Mahi Mahi.
For more information about Rubio’s commitment to the ocean or its coastal cuisine, please visit https://www.rubios.com. Guests can also join the conversation on Twitter at www.twitter.com/RubioTweets, or Facebook at www.facebook.com/rubios.
Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, counting the ocean as a source of inspiration, Rubio’s uses sustainable seafood in nearly all of its seafood dishes and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp fresh salads. In addition, Rubio’s offers grilled marinated chicken and steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and sangria beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. It was also recently named the number one Mexican chain on Consumer Reports’ latest survey as well as ranked as one of Fast Casual’s ‘Top 50 Movers and Shakers’. Rubio’s participates in a variety of ocean-centric efforts throughout the year including its annual CoastFest celebration and beach cleanup. Rubio’s is headquartered in Carlsbad, Calif., has over 4,000 employees and operates 193 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit http://rubios.com.