BAJA BEGINNINGS

During a spring break trip to San Felipe, Ralph Rubio fell in love with the fish taco. Fresh-from-the-sea and full of unique flavor, Ralph knew he had to share this amazing taste with his friends and family. In 1983, Ralph opened the first Rubio’s walk-up taco stand in Mission Bay, San Diego, serving up what would become the Original Fish Taco®.

270 MILLION FISH TACOS LATER

Rubio’s has grown from a single stand to nearly 160 restaurants in three states, offering a variety of Baja-inspired menu items that reflect our diverse community and celebrate our coastal roots.

HOME OF THE ORIGINAL FISH TACO®

The taco that started it all continues to be recognized as the best fish taco out there.
If you haven’t tried it, what are you waiting for?

Winner San Diego Readers
SAN DIEGO READER "BEST FISH TACOS" (2022)
San Diego Reader Logo
SAN DIEGO READER "BEST FISH TACOS" (2021)
Restuarnt Business Logo
RESTAURANT BUSINESS CONSUMER RANKED "MOST CRAVEABLE TACO" (2021)
La Times Logo
LA TIMES BEST OF THE SOUTHLAND "BEST TACOS" (2021)
San Diego Union Tribune Logo
SAN DIEGO UNION TRIBUNE BEST FISH TACO (2021, 2016, 2011 & 2010)
USA Today Logo
USA TODAY 10BEST READERS' CHOICE “CALIFORNIA’S BEST FISH TACO” (2018)
Technomic Logo
#1 IN TECHNOMIC’S CONSUMER BRAND METRIC’S LIST OF 10 CRAVEABLE CHAIN TACOS (2018)
San Diego Magazine Logo
SAN DIEGO MAGAZINE BEST FISH TACO SINCE 2014 (2018)
San Diego City Beat Logo
BEST OF SAN DIEGO - BEST FISH TACO (2017)
Marketforce Information Logo
ONE OF THE TOP 5 FAVORITE MEXICAN CHAINS (2016)
Consumer Reports Logo
AMERICA’S BEST MEXICAN RESTAURANT CHAIN (2016)
Restaurant News Logo
TOP RATED MEXICAN LIMITED SERVICE RESTAURANT (2016)
San Diego Magazine Logo
ULTIMATE SAN DIEGO BUCKET LIST - #31 OF 50 (2016)
foodable Network logo
#1 OF 10 FRESH MEX FAST CASUAL BRANDS (2016)
Restaurant News Logo
#5 OF 112 LIMITED SERVICE RESTAURANTS (2016)
Technomic Logo
CONSUMERS’ CHOICE AWARD FOR “INTENT TO RETURN” AMONG FAST CASUAL CHAIN RESTAURANTS (2016)

BAJA-INSPIRED FLAVORS

The desire to share unique, delicious food continues to inspire the way we explore new recipes and evolve our menu.

AUTHENTICITY YOU CAN TASTE

Seared seafood on a comal. Hand-battered Wild Alaskan Pollock. Fresh-made guacamole and salsa. Mexican rice made from Ralph’s mom’s recipe. At Rubio’s, our food is craft-made using quality ingredients and authentic cooking techniques to create meals that bring friends and families together.

A TRADITION OF INNOVATION

Since Ralph first introduced the fish taco, we’ve expanded our menu with innovative, new flavors while still honoring our authentic Baja roots. Here, you get to explore a variety of unique tastes from vibrant regions across Mexico and beyond – combined with the coastal flavors you’ll only find at Rubio’s.

SUSTAINABLY SOURCED

The ocean is the inspiration for everything we do. We’re committed to sustainability so we can help protect our environment, in respect for all it has given us.

SUSTAINABLY-SOURCED SEAFOOD

We believe we have a responsibility to not only provide the best food for our customers, but to do so in a way that does not harm the environment. That’s why we ensure our shrimp and wild-caught pollock are certified sustainable, and our Mahi Mahi and salmon are always responsibly sourced from select fisheries.

ECO-FRIENDLY PRACTICES

We do our part in protecting our environment for generations to come, we’ve made conscious choices and changes to be as responsible as possible with the materials we use. Our eco-friendly efforts include:


  • Compostable and biodegradable to-go containers made from molded fiber
  • To-go salad bowls made from rPET which reduces waste, requires 75% less energy than raw plastic and is 100% recyclable
  • Compostable, chlorine-free napkins
  • Sustainable Forestry Initiative (SFI)-certified paper cups

FEEL-GOOD FOOD

Through our ingredients and sustainable practices, we hope to provide a variety of menu options that people will not only love but feel great about eating—while also inspiring a lifestyle centered around pursuing adventure at every opportunity.

GREAT TASTE COMES NATURALLY

At Rubio’s, our menu features sustainably sourced seafood, fresh produce, stone-ground corn tortillas, and other quality ingredients, so you can taste and feel the goodness in every bite.

HASS AVOCADOS

We use only Hass avocados for their buttery flavor and rich, creamy texture.

CORN TORTILLAS & CHIPS

Our stone-ground corn comes from Mi Rancho, a 4th generation family-owned factory, and is grown in California and non-GMO Project verified.

BROWN RICE & QUINOA

Brown rice and quinoa is a good source of nutrient-rich whole grains, including fiber, vitamin B6 and magnesium.

PINTO & BLACK BEANS

Our beans are seasoned and cooked in our kitchens from scratch every day, never fried or refried.

SIGNATURE SALSAS

From mild salsa to salsa fresca, our salsas are freshly prepared in our kitchens every day and are the perfect way to spice up your meal.

RUBIO’S WHITE SAUCE

Inspired by the fish tacos in Baja, this signature sauce, made fresh daily, is light and creamy, offering a cooling contrast to our chiles and salsas.

CHIPOTLE SAUCE

Prepared by hand in our kitchens, our creamy Chipotle Sauce adds a spicy kick to our signature White Sauce with a touch of heat from chipotles in adobo.

MEXICAN RICE

Our Mexican rice is Ralph’s mom’s recipe. Just like her, we lightly toast our rice kernels, then cook them with tomatoes, garlic, and secret spices.

CITRUS RICE

Our Citrus rice is prepared fresh daily, with a touch of lemongrass and lime juice, for the perfect complement to any taco, burrito or bowl.

WILD ALASKA POLLOCK

Sourced from the icy ocean waters of Alaska, our Wild Alaska Pollock is certified sustainable by the Alaska Responsible Fisheries Management program.

SUSTAINABLE SHRIMP

100% of our shrimp is certified sustainable in accordance with Best Aquaculture Practices.

WILD MAHI MAHI

Our Mahi Mahi is wild-caught off the coast of Peru and Ecuador from responsible fisheries working toward their Marine Stewardship Council certification.

ATLANTIC SALMON

Our salmon is sourced from Chile and is certified sustainable in accordance with Best Aquaculture Practices.

ALL-NATURAL CHICKEN & STEAK

Our delicious chicken is raised without antibiotics and steak is always USDA Choice.