BAJA BEGINNINGS
During a spring break trip to San Felipe, Ralph Rubio fell in love with the fish taco. Fresh-from-the-sea and full of unique flavor, Ralph knew he had to share this amazing taste with his friends and family. In 1983, Ralph opened the first Rubio’s walk-up taco stand in Mission Bay, San Diego, serving up what would become the Original Fish Taco®.
270 MILLION FISH TACOS LATER
Rubio’s has grown from a single stand to nearly 160 restaurants in three states, offering a variety of Baja-inspired menu items that reflect our diverse community and celebrate our coastal roots.
HOME OF THE ORIGINAL FISH TACO®
The taco that started it all continues to be recognized as the best fish taco out there.
If you haven’t tried it, what are you waiting for?
BAJA-INSPIRED FLAVORS
The desire to share unique, delicious food continues to inspire the way we explore new recipes and evolve our menu.
AUTHENTICITY YOU CAN TASTE
Seared seafood on a comal. Hand-battered Wild Alaskan Pollock. Fresh-made guacamole and salsa. Mexican rice made from Ralph’s mom’s recipe. At Rubio’s, our food is craft-made using quality ingredients and authentic cooking techniques to create meals that bring friends and families together.
A TRADITION OF INNOVATION
Since Ralph first introduced the fish taco, we’ve expanded our menu with innovative, new flavors while still honoring our authentic Baja roots. Here, you get to explore a variety of unique tastes from vibrant regions across Mexico and beyond – combined with the coastal flavors you’ll only find at Rubio’s.
SUSTAINABLY SOURCED
The ocean is the inspiration for everything we do. We’re committed to sustainability so we can help protect our environment, in respect for all it has given us.
SUSTAINABLY-SOURCED SEAFOOD
We believe we have a responsibility to not only provide the best food for our customers, but to do so in a way that does not harm the environment. That’s why we ensure our shrimp and wild-caught pollock are certified sustainable, and our Mahi Mahi and salmon are always responsibly sourced from select fisheries.
ECO-FRIENDLY PRACTICES
We do our part in protecting our environment for generations to come, we’ve made conscious choices and changes to be as responsible as possible with the materials we use. Our eco-friendly efforts include:
- Compostable and biodegradable to-go containers made from molded fiber
- To-go salad bowls made from rPET which reduces waste, requires 75% less energy than raw plastic and is 100% recyclable
- Compostable, chlorine-free napkins
- Sustainable Forestry Initiative (SFI)-certified paper cups
FEEL-GOOD FOOD
Through our ingredients and sustainable practices, we hope to provide a variety of menu options that people will not only love but feel great about eating—while also inspiring a lifestyle centered around pursuing adventure at every opportunity.
GREAT TASTE COMES NATURALLY
At Rubio’s, our menu features sustainably sourced seafood, fresh produce, stone-ground corn tortillas, and other quality ingredients, so you can taste and feel the goodness in every bite.
HASS AVOCADOS
We use only Hass avocados for their buttery flavor and rich, creamy texture.
CORN TORTILLAS & CHIPS
Our stone-ground corn comes from Mi Rancho, a 4th generation family-owned factory, and is grown in California and non-GMO Project verified.
BROWN RICE & QUINOA
Brown rice and quinoa is a good source of nutrient-rich whole grains, including fiber, vitamin B6 and magnesium.
PINTO & BLACK BEANS
Our beans are seasoned and cooked in our kitchens from scratch every day, never fried or refried.
SIGNATURE SALSAS
From mild salsa to salsa fresca, our salsas are freshly prepared in our kitchens every day and are the perfect way to spice up your meal.
RUBIO’S WHITE SAUCE
Inspired by the fish tacos in Baja, this signature sauce, made fresh daily, is light and creamy, offering a cooling contrast to our chiles and salsas.
CHIPOTLE SAUCE
Prepared by hand in our kitchens, our creamy Chipotle Sauce adds a spicy kick to our signature White Sauce with a touch of heat from chipotles in adobo.
MEXICAN RICE
Our Mexican rice is Ralph’s mom’s recipe. Just like her, we lightly toast our rice kernels, then cook them with tomatoes, garlic, and secret spices.
CITRUS RICE
Our Citrus rice is prepared fresh daily, with a touch of lemongrass and lime juice, for the perfect complement to any taco, burrito or bowl.
WILD ALASKA POLLOCK
Sourced from the icy ocean waters of Alaska, our Wild Alaska Pollock is certified sustainable by the Alaska Responsible Fisheries Management program.
SUSTAINABLE SHRIMP
100% of our shrimp is certified sustainable in accordance with Best Aquaculture Practices.
WILD MAHI MAHI
Our Mahi Mahi is wild-caught off the coast of Peru and Ecuador from responsible fisheries working toward their Marine Stewardship Council certification.
ATLANTIC SALMON
Our salmon is sourced from Chile and is certified sustainable in accordance with Best Aquaculture Practices.
ALL-NATURAL CHICKEN & STEAK
Our delicious chicken is raised without antibiotics and steak is always USDA Choice.
