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Social Responsibility


Sustainable Seafood - Sunset

Without the ocean, there would be no fish. Without fish, there would be no Rubio's. It's why we're so passionate about serving sustainable seafood whenever possible. And why we celebrate the ocean and its delicious bounty.

Sustainable Seafood

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Sustainable Seafood - Sunset

Sustainable seafood is fished or farmed using practices that maintain healthy seafood populations without harming the environment.

Look for this icon on our menu to find items that feature sustainable seafood.

Why is sustainable seafood important?

By choosing sustainable seafood you help preserve ocean species and ensure a healthy ocean for future generations. Go the extra nautical mile and choose sustainable seafood when possible.

We take great pride in our commitment to the ocean; we personally visit our suppliers to ensure they maintain sustainable fishing practices that meet our quality standards. Ralph Rubio
100% sustainably sourced


Sourced from the icy ocean waters of Alaska, 100% of our genuine wild Alaska Pollock is certified as responsibly managed in accordance with the FAO-Based Responsible Fisheries Management (RFM) Certification


100% sustainably sourced


100% of our Atlantic Salmon is sourced from responsibly managed fisheries that are certified as sustainable in accordance with Best Aquaculture Practices.


100% sustainably sourced


100% of our Shrimp is sourced from responsibly managed fisheries that are certified as sustainable in accordance with Best Aquaculture Practices.


100% sustainably sourced


100% of our Regal Springs® Tilapia is sourced from responsibly managed fisheries that are certified sustainable in accordance with the Aquaculture Stewardship Council (ASC).


Certification Standards

Sustainable Seafood - Sunset
FAO-Based Responsible Fishery Management Certification

Alaska takes marine conservation seriously. Alaska is the only state with a constitutional mandate for sustainability. Alaska now participates in the FAO-Based Responsible Fisheries Management (RFM) Certification program. This certification shows that Alaska's fisheries meet the criteria of the United Nations Food and Agriculture Organization (FAO) Code of Conduct for Responsible Fisheries, the most comprehensive and respected fisheries management guidelines in the world. Our Wild Alaska Pollock has FAO-Based Responsible Fisheries Management Certification.

Aquaculture Stewardship Council
Aquaculture Stewardship Council

The Aquaculture Stewardship Council (ASC) aims to be the world's leading certification and labeling program for responsibly farmed seafood. The ASC provides a credible, independent, third-party assessment process to recognize and reward responsible aquaculture. To meet the ASC certification standards, farms must prove they are using responsible methods that incorporate best management practices that minimize environmental and social impacts. The ASC play a large part in transforming seafood markets towards sustainability. Our Regal Springs® Tilapia is certified by the Aquaculture Stewardship Council.

Sustainable Seafood - Sunset
Best Aquaculture Practices

The Best Aquaculture Practices (BAP) standards address environmental and social responsibility, animal welfare, food safety and traceability in a voluntary certification program for aquaculture facilities. BAP certification defines the most important elements of responsible aquaculture and provides quantitative guidelines by which to evaluate adherence to those practices. Our Atlantic Salmon and shrimp are certified and raised in accordance with best aquaculture practices (BAP).

Sustainable Seafood - Sunset
Global Aquaculture Alliance

The Global Aquaculture Alliance  is a worldwide third-party certification organization with a set of certification standards - the Best Aquaculture Practices - for hatcheries, farms, processing facilities and feed mills. These standards were developed to protect and monitor environmental impact, food safety and traceability. In adopting these standards, the seafood industry can better meet the demands of the growing global market for wholesome seafood produced in an environmentally and socially responsible manner.

Is All Seafood At Rubio's Sustainable?

Sustainable Seafood - Sunset
Mahi Mahi

While our Alaska Pollock, Atlantic Salmon, Shrimp, and Tilapia are sustainable, there are certain fish – like Mahi Mahi – where sustainable isn't possible yet. Hopefully that changes. Mostly for the sake of the Mahi Mahi, whom we love.

Why Is Some Sustainable Seafood At Rubio's Farm-Raised?


At Rubio’s, you’ll see both wild-caught and farm-raised seafood on our menu.

This is for a good reason: catching everything in the wild would deplete the very resource to which we owe everything.

So we source farm-raised seafood raised in clean waters, free of growth hormones and harmful levels of toxins. This helps Rubio’s keep the world’s oceans full and healthy while continuing to serve a variety of seafood to our guests.

And because we’re committed to sourcing from only the highest quality fisheries, the result is a
win-win-win: you can enjoy delicious tilapia, salmon and shrimp in our dishes, support environmentally and socially responsible fishing practices, and help keep our oceans thriving for years to come.

To learn more about our food, explore our menu.

Featured Catch: Cilantro Lime Sea Bass Now Hiring
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