Pre Opening Event on May 12th to Benefit Kristie's Foundation
CARLSBAD, CA – May 3, 2010 (GlobeNewswire via COMTEX) – Rubio's Fresh Mexican Grill will open its third location in the city of Anaheim on Thursday, May 13th, at 5781 East Santa Ana Canyon Road. The San Diego-based chain is introducing a new, more upscale design at its Anaheim Hills restaurant, featuring a rich sensory experience of aromas, exhibition cooking, music and decorative patterns that complement the complex flavors of Rubio's food.
To celebrate the grand opening, Rubio's will host a fundraising event on Wednesday, May 12th from 5:30-7:30 p.m., to benefit Kristie's Foundation. The Anaheim based non-profit provides assistance, support, and cherished moments to critically ill children and their families. For a donation of $10 for adults and $5 for children 12 and under, the public can enjoy delicious Beach Mex(R) cuisine, and Rubio's will donate 100 percent of the proceeds to the local charity.
At 10 a.m. Thursday, May 13th, the restaurant's doors will open to Rubio's fans who crave the flavor of Baja-inspired food in the relaxed yet festive atmosphere of coastal Mexico. Headlining the menu will be Rubio's World Famous Fish Tacos(R), Grilled Gourmet TacosSM, the Big Burrito EspecialSM with chargrilled chicken or steak, freshly-made salads and Rubio's proprietary H-Mex™ line of tacos and burritos, which are under 700 calories, less than 30% of which come from fat.
"When I opened my first restaurant in San Diego 27 years ago, people traveled from miles away to savor one of our World Famous Fish Tacos," said chairman and co-founder Ralph Rubio. "Since then, our reputation for distinct flavors and unique products has quickly spread, and our following of loyal fans continues to grow."
Guests can easily find the new Rubio's in Anaheim Hills near the crossing of East Santa Ana Canyon Road near South Imperial Highway. The popular San Diego chain is introducing a new restaurant design in Anaheim Hills that includes eco-friendly features such as tabletops made from the sustainable material sorgum grass, an open kitchen, and LED lighting that uses less energy. Rubio's is also introducing digital menu boards to better showcase the food and provide more flexibility to accommodate seasonal offerings. A new floor design allows guests to intuitively move from the front door to the ordering area, to the salsa bar, and eventually into the dining room where a relaxed, beach and water-centric atmosphere of the Baja coast awaits.
"We're excited to introduce this new restaurant design to the City of Anaheim," said Rubio. "We're anxious to see how the community responds to our latest effort to bring together the unforgettable flavors, sights and sounds of the Baja coast for a quick but relaxed dining experience."
The Anaheim Hills Rubio's will employ 30 team members from the local community.
About Rubio's Restaurants, Inc. (Nasdaq:RUBO)
Bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill(R). The first Rubio's was opened in 1983 in the Mission Bay community of San Diego by Ralph Rubio and his father, Ray Rubio. Rubio's is credited with introducing fish tacos to Southern California and starting a phenomenon that has spread coast to coast. In addition to chargrilled marinated chicken, lean carne asada steak, and slow-roasted pork carnitas, Rubio's menu features seafood items including grilled mahi mahi and shrimp. Guacamole and a variety of salsas and proprietary sauces are made from scratch daily, and Rubio's uses canola oil with zero grams trans fat per serving. The menu includes tacos, burritos, salads and bowls, quesadillas, H-Mex™ offerings which are lower in fat and calories, and domestic and imported beer in most locations. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja California, a coastal state of Mexico. Headquartered in Carlsbad, California, Rubio's operates, licenses or franchises more than 195 restaurants in California, Arizona, Colorado, Utah and Nevada. More information can be found at http://www.rubios.com.
About Kristie's Foundation
Kristie's Foundation is a non-profit 501(c)(3) organization that provides assistance, support, and cherished moments to critically ill children and their families. Kristie's Foundation has programs that help families with a critically ill child, with all their special needs. They provide Family Support programs for local families and a Wish assist. More information can be found at: http://www.kristies.org
Rubio's Fresh Mexican Grill in Anaheim Hills
5781 East Santa Ana Canyon Road
Anaheim, CA 92807
Cross Streets: East Santa Ana Canyon Road near South Imperial Highway
HOURS OF OPERATION
Monday -- Saturday 10:00 AM to 9:00 PM
Sunday 11:00 AM to 9:00 PM
This news release was distributed by GlobeNewswire, www.globenewswire.com
SOURCE: Rubio's Restaurants, Inc.
CONTACT: Rubio's Restaurants, Inc.