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Press Releases

02/06/15 Rubio's® Kicks Off the New Year with a New Look
10/22/14 Rubio's® Welcomes Back Seasonal Fan Favorite to Menu
08/27/14 Rubio’s® Goes Tropical with New Sustainable Shrimp Offerings
06/25/14 Rubio’s® Dishes Up New Salads and Bowls Just in Time for Summer
06/25/14 Rubio’s® Ranked 14th in Fast Casual's Top 100 Movers & Shakers List
06/03/14 Rubio’s® Celebrates World Oceans Day with Reusable Tote Bag Giveaway June 6-8
05/23/14 Rubio’s® Hosts Fundraiser to Give Back to San Diego Fire Rescue Foundation
05/01/14 Rubio’s® Celebrates Cinco de Mayo by Teaming Up With Uber to Launch uBURRITO
04/30/14 Rubio's® Brings A Unique Twist To Traditional Enchiladas With New Menu Offerings
04/15/14 Rubio’s® Restaurants to Hire More than 2,000 New Team Members in 2014
04/10/14 Rubio’s® Hosts 3rd Annual CoastFest; Invites Community to Come Together to Celebrate the Ocean
02/26/14 Rubio's® Dishes Up Two New Sustainable Tilapia Options
01/08/14 Rubio's® Rings in New Year With Two Uniquely Delicious Burritos
10/23/13 Rubio's® Welcomes Back Langostino Lobster for a Limited Time Only
08/27/13 Rubio's® Launches 'To The Ocean' Ad Campaign
07/31/13 Rubio's® Introduces New Sustainable Coastal Trio – Also Adds Sangria and Fire-Roasted Corn Guacamole and Chips to Menu
05/08/13 Rubio’s® Gets Fresh and Savory With New Chimichurri Offerings
05/01/13 Inspired by a Love for the Sea, Rubio's Brings Community Together to Celebrate Ocean Preservation
02/12/13 Rubio's® Celebrates Sustainable Shrimp Dishes
01/08/13 Rubio’s® Rings in New Year With Two Uniquely Delicious Burritos
01/03/13 Rubio's® Rings in New Year with Expanded Menu of Grilled Seafood Cuisine
08/29/12 Rubio's® Launches New Blackened and Grilled Seafood Dishes
06/27/12 Rubio's® Dishes Up Sustainable Seafood and Citrus Flare in New Salad Options
05/29/12 Rubio's® World Oceans Day Celebration Continues the Party with Community Events and Giveaways
05/10/12 Iconic Restaurant Kicks Off Month-Long Celebration for World Oceans Day
05/02/12 New Seafood Menu Item Brings Sweet Heat to Iconic San Diego Restaurant
02/21/12 Two New Sustainable Shrimp Dishes Make a Splash on Rubio's® Menu
01/04/12 Rubio's® Restaurants Rings in New Year with Bold New Takes on Signature Fish Taco
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Media Clips

06/08/2015 VegasInc.com, New bars on Fremont, at Downtown Summerlin; Rubio's gets revamped Read more
06/08/2015 Food.ThePlainJane.com, World Ocean Day with Rubio's + a giveaway Read more
06/05/2015 SoCalCityKids.com, Rubio's puts a fresh twist on tostadas with new menu offering Read more
06/04/2015 OverTheTopMommy.com, Say hello to Rubio's Coastal Grill, formerly known as Rubio's Mexican Grill! Read more
06/04/2015 FamilySavings.com, Rubio's - Free reusable tote bag - June 6-8 Read more
06/04/2015 DealsinAZ.com, Free Reusable bag from Rubio's June 6-8 with coupon in honor of world oceans day Read more
06/02/2015 Let's Play OC, Giveaway: $20 at Rubio's | New redesigned Store | #WorldOceansDay Read more
06/01/2015 San Diego Magazine, 2015 Best Restaurants Download pdf file Read more
06/01/2015 Expedia.ca, The 5 Best Taco Shops in San Diego Read more
05/31/2015 Eating My Way through OC, The Rebranding of Rubio's Read more
05/29/2015 Fast Casual Insider, Fast Casual Brands of 2015 Download pdf file Read more
05/28/2015 Eat, Drink, OC, Rubio's Coastal Grill - A new look on an old favorite Read more
05/05/2015 SouthernCaliforniaLifeMagaine.com, Oceanside Hosts Rubio's CoastFest Calendar Listing Download pdf file Read more
05/05/2015 RestaurantNews.com, Celebrate a Lighter, Brighter and Fresher Cinco de Mayo at Rubio's Download pdf file Read more
05/05/2015 LaJollaMom.com, Recipe: Rubio's Housemade Guacamole Download pdf file Read more
05/04/2015 TheWorldAccordingToEggface.com, Healthy Meetings or Parties Made Easy with Rubio's Download pdf file Read more
05/04/2015 SanDiegoDiningDish.com, Rubio's Giveaway Contest Winner Download pdf file Read more
05/04/2015 EatDrinkOC.com, 10 places to celebrate Cinco De Mayo in OC Download pdf file Read more
04/29/2015 TheCoastNews.com, Rubio's has a new look in North County Download pdf file Read more
04/24/2015 GlendaleNewsPress.com, Dining Review: Rubio's Coastal Grill dives into new territory Download pdf file Read more
04/22/2015 Thrillist.com, 10 Things You Didn't Know About Rubio's Download pdf file Read more
04/22/2015 SanDiegoDiningDish.com, Cinco de Mayo at Rubio's and Reader Giveaway Download pdf file Read more
04/21/2015 LaJolla.com, The Best Dinner Deals Each Day of the Week in La Jolla: Taco Tuesday Download pdf file Read more
04/16/2015 San Diego Dining Dish, Rubio's Mexican Food Download pdf file Read more
04/15/2015 Nation's Restaurant News, Consumer Picks 2015: Limited-Service rankings Download pdf file Read more
04/12/2015 Sunday LATimes.com, Hooked on Fish Tacos Download pdf file Read more
04/12/2015 LATimes.com, How I Made It. Co-founder of Rubio's Chain Got Hooked on Fish Tacos Download pdf file Read more
04/10/2015 SFGate.com, 5 Up-and-coming Fast Food Chains Taking Over America Download pdf file Read more
04/10/2015 Business Insider, 5 Up-and-coming Fast Food Chains Taking Over America Download pdf file Read more
04/09/2015 Yahoo Finance, How a Mexican-food Chain You've Probable Never Heard of is Beating Chipotle Download pdf file Read more
03/26/2015 UnderCurrentNews.com, Chipotle Passes on Seafood Trend for Mexican-themed Restaurants Download pdf file Read more
03/26/2015 FoxNews.com, Will Chipotle Ever Serve Seafood? Download pdf file Read more
03/25/2015 CooksCountry.com, California Fish Tacos Download pdf file Read more
03/25/2015 BusinessInsider.com, Why Chipotle Doesn't Serve Seafood Download pdf file Read more
03/20/2015 FastCasual.com, It's Something Personal:Tips for building loyal locals and establishing community roots Download pdf file Read more
03/20/2015 KPriFM.com, Mr. Ralph Rubio Himself Spreads the Love for Chip & Dip Day Download pdf file Read more
03/20/2015 EatDrinkDeals.com, Rubio's One Day Special Download pdf file Read more
03/20/2015 AZF Foodie, National Chip & Dip Day sponsored by Rubio's Download pdf file Read more
03/19/2015 Eater.com, Rubio's Coastal Grill Rebrand Download pdf file Read more
03/19/2015 QSR Magazine, The Whole-Grain Way Download pdf file Read more
03/18/2015 Restaurant Live Arizona, Chip & Dip Day and Rubio's GIVEAWAY Download pdf file Read more
03/17/2015 San Diego Dining Dish, National Chip and Dip Day March 23 Download pdf file Read more
03/17/2015 Nation's Restaurant News, CMO Perspectives: Karin Silk of Rubio's Download pdf file Read more
03/17/2015 DailyNews.com, St. Patrick's Day Celebrations among food events in the Los Angeles area this week Download pdf file Read more
03/11/2015 The Coast News, Seafood options for Lenten fish Fridays Download pdf file Read more
03/11/2015 Eater.com, Eater Today: Michelin's Latest Guide, Chipotle Bested by Regional Chain Download pdf file Read more
03/11/2015 Business Insider, How a Mexican food chain you've probably never heard of is beating Chipotle Download pdf file Read more
03/10/2015 Nation's Restaurant News, Rubio's co-founder talks healthful menu strategy Download pdf file Read more
03/10/2015 OCFoodies.com, Rubio’s Celebrates National Chip and Dip Day Download pdf file Read more
03/07/2015 San Diego Food Finds, National Chip and Dip Day Download pdf file Read more
03/06/2015 San Diego Dining Dish, National Chip and Dip Day Download pdf file Read more
03/01/2015 Community Bugle, Rubio's: New Year New Look Download pdf file Read more
03/01/2015 12 News Phoenix, Party Safari at the Phoenix Zoo Download pdf file Read more
03/01/2015 Parents Magazine, Great Plates Download pdf file Read more
02/25/2015 Fox 5 San Diego, Fish Friday Dishes Download pdf file Read more
02/16/2015 UTSanDiego.com, The Dish: Restaurant news for February Download pdf file Read more
02/10/2015 BusyBeeBlogger.com, Meet the new Rubio's Coastal Grill Download pdf file Read more
02/05/2015 ManTripping, A Taste of the Future at Rubio's Coastal Grill Download pdf file Read more
02/05/2015 Business Insider Austrailia, A Mexican chain you've probably never heard of just beat out Chipotle -- Here's what it's like to eat there Download pdf file Read more
02/04/2015 YourNorthCounty.com, Rubio's Feature Download pdf file Read more
02/01/2015 Ranch & Coast, San Diego's Best Restaurants 2015 Download pdf file Read more
01/30/2015 RanchAndCoast.com, San Diego's Best Restaurants 2015 Download pdf file Read more
01/28/2015 Undercurrent News, Rubio's Ready to Take New Identity National Download pdf file Read more
01/21/2015 USA TODAY, Made in San Diego: Quintessential SoCal Flavors Download pdf file Read more
01/14/2015 Food Drink & Franchise, Top Ten Western Regional Chains the Rest of the U.S. Needs Now Download pdf file Read more
01/05/2015 Business Insider, A Mexican Chain You've Probably Never Heard Of Was Just Named Best In America Download pdf file Read more
01/05/2015 Franchise Herald, Rubio's Edges Out Chipotle As America's Favorite Mexican Food Chain Download pdf file Read more
01/04/2015 Bustle.com, Rubio's Fresh Mexican Grill Beats Out Chipotle As America's Best-Rated Mexican Food Chain, New Consumer Survey Reveals Download pdf file Read more
01/03/2015 The Motley Fool, You'll Never Guess America's Top-Rated Mexican Chain (Hint: It's Not Chipotle) Download pdf file Read more
01/02/2015 San Diego Uptown News, Uptown Food Briefs Download pdf file Read more
12/26/2014 Gay San Diego, Foodie Flashes! Download pdf file Read more
10/09/2014 QSR, Rubio's Redesign Reels in Big ROI Download pdf file Read more
10/06/2014 San Diego Business Journal, Riding the Wave Download pdf file Read more
10/03/2014 Fox 5 San Diego, Building the Perfect Taco with Ralph Rubio Read more
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Company Facts

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Bios

Ralph Rubio's thumbnail image

Ralph Rubio

Not many college students can say they came back from spring break with a hunger to start their own business, but that’s exactly what Ralph Rubio, co-founder of Rubio’s, did more than 30 years ago.

Rubio couldn’t get the bold flavors of the fish tacos he tasted in the Baja Mexico village of San Felipe out of his mind. So in 1983, he opened the first Rubio’s in the San Diego neighborhood of Mission Bay. From those humble beginnings, Rubio has steered company growth into a nearly 200-unit restaurant chain that offers craveable coastal cuisine. Prior Rubio’s founding, Rubio was employed in restaurant management and held various positions at other restaurant chains. Rubio holds a Bachelor’s Degree from San Diego State University and has more than 30 years of experience in the restaurant industry.

Ralph Rubio’s favorite Rubio’s menu item is The Original Fish Taco with picante salsa.

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Marc Simon's thumbnail image

Marc Simon

Marc Simon is Rubio’s President and CEO. Before being named to his current position, Simon led Rubio’s day-to-day operations as Chief Operating Officer.

Prior to joining Rubio’s, Simon served as CEO for America’s Incredible Pizza Company, Vice President for Corporate Development at McDonald’s Corporation and Corporate Secretary and Regional Director for Chipotle Mexican Grill. Preceding his time at McDonald’s Corporation, Simon spent 17 years with Ernst & Young’s consulting arm, where he focused on strategic issues across the restaurant, distribution, manufacturing and service industries. Simon holds two Master’s Degrees from Case Western Reserve University and a Bachelor’s Degree from Ohio University.

Marc Simon’s favorite menu offerings include the Blackened Tilapia Soup, the Orange Chipotle Salad with Grilled Tilapia, the pan-seared Salsa Verde Tacos and Rubio’s fruit-infused Sangria.

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Awards

Award image 2015

BEST OF SAN DIEGO RESTAURANTS
Best Fast Casual, Ranch & Coast

Award image 2014

TOP 50 BRANDS OF THE YEAR
Fast Casual Magazine's Movers and Shakers (14th spot)

Award image 2014

BEST AND WORST FAST FOOD RESTAURANTS IN AMERICA
Consumer Reports (Rubio's ranked #1 in the Mexican category, top of the list in healthful choices and regional gems categories, #2 in burrito taste)

Award image 2014

BEST FISH TACO
'Readers Pick,' San Diego Magazine

Award image 2014

BEST QUICK SERVICE CHAIN, GOLDEN MEDALLION AWARD
As Voted on by the California Restaurant Association

Award image 2013

METRO MOVERS TO WATCH
Marc Simon, San Diego Metro Magazine

Award image 2013

COMMITMENT TO PEOPLE AWARD
Marc Simon, CHART- Council of Hotel and Restaurant Trainers

Award image 2013

TOP 50 BRANDS OF THE YEAR
Fast Casual's Movers & Shakers

Award image 2012

PEOPLE TO WATCH, MARC SIMON
San Diego Magazine

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