Company

We're always honored by honors but the praises we love the most are the ones from our customers' mouths.

2011 Best Fish Taco San Diego Union Tribune
2011 The Local: Brand that best exemplifies life in "Local" San Diego San Diego Ad Club
2010 Best Burrito San Diego CityBeat
2010 Vegas Says - Best Taco In Town 8 News Now.com
2010 “A” List - Best Burrito ABC San Diego KGTV
2010 Best Mexican Restaurant San Diego Union Tribune
2010 Best Fish Taco San Diego Union Tribune
2010 #5 of the Top 100 Movers and Shakers Fast Casual.com
2010 50 Great Ideas Recipient for the All-American Taco Facebook Promotion Restaurant Business Magazine - 50 Great Ideas
2009 Best Fish Tacos Tucson Weekly - Reader's Pick
2009 Best Take Out Ranch & Coast Magazine - Reader's Choice
2009 Best Tacos The Best of Las Vegas - Las Vegas Review-Journal
2009 Best Taco Shop San Diego's Best - Union-Tribune
2008 Best of the Valley - Fish Taco Finalist Desert Magazine - The Desert Sun, Palm Springs
2007 #1 Best Cheap Eats San Diego Magazine - Reader's Poll Picks
2006 Gold Medallion - Best Mexican Casual California Restaurant Association - San Diego Chapter
2005 Gold Medallion - Best Mexican Quick Serve California Restaurant Association - San Diego Chapter
2005 #1 Best Cheap Eats San Diego Magazine - Reader's Poll Picks
2004 #1 Best Cheap Eats San Diego Magazine - Reader's Poll Picks
2002 Gold Medallion - Best Fast Food California Restaurant Association - For excellence in food and service
1995 Gold Medallion - Best Fast Food California Restaurant Association - For excellence in food and service
1994 Favorite Takeout/Fast Food Restaurant San Diego Union Tribune's Reader's Choice Awards
1993 Gold Medallion - Best Fast Food California Restaurant Association - For excellence in food and service

"By 1983, Rubio had opened his first restaurant in a converted Orange Julius near the San Diego Zoo. Today he is regarded as the man who introduced Baja-style fish tacos to the United States."

- Kevin Pang, Food Writer, Chicago Tribune, 2007


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